Emerald Rugby Expanding Online Horizons with New App

14/02/2012

Following on from the success of their Digital Editions, Emerald Rugby, Ireland’s leading rugby magazine, have expanded their online portfolio to include Android, Kindle and Apple versions of their popular rugby magazine.

The newly developed App has been deployed on Android and Apple platforms and is now available to download through iTunes, Newsstand and Android as well as the popular pocketmags.com website. 

The App is priced at 69c and includes a free issue of Emerald Rugby Magazine. App users can then subscribe to receive all 10 issues for just €16.99 or simply purchase issues as required.

Speaking at the launch of the new App, Emma Lappin, Sales and Marketing director at Emerald Rugby said
“The expansion of the online magazine marketplace has been rapid. Two years ago we piloted Digital Editions via emeraldrugby.com. We were astounded at the uptake, and quickly rolled out the system to include over three years of archive issues."

“We have continued to watch the online marketplace develop at unprecedented levels and now feel the time is right to expand our offerings onto the Apple and Android platforms."

“This latest development represents our continued commitment to readers and advertisers who ever increasingly, are looking to embrace internet technology and enhance their enjoyment of Emerald Rugby."

“Over the coming months we will be adding extra content to the in-App versions of Emerald Rugby making it a much more interactive and media rich experience for our readers.”

How to download the app

iTunes & Newsstand (Search for Emerald Rugby)

Android: https://market.android.com/details?id=com.triactivemedia.emeraldrugby

Pocketmags
http://www.pocketmags.com/viewmagazine.aspx?titleid=974&title=Emerald+Rugby

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